Having had a recent chat with a posh-watch-salesperson, I can relay his answer to my question regarding clay shooting. He actually did a bit of shooting of his own, and he said that in his opinion, if the watch is worn on the hand holding the forearm, there's really no worry. He was less sure of wearing it on the trigger hand, but also said he wasn't aware of any damage reports from shooting sports. Golf is a different story, and apparently pretty bad for a mechanical watch. Weird thing is that the 'boutique' was filled with pictures of golf, yet with none of the players wearing the watch being advertised. Marketing is a strange business.