I just don’t buy into the Beretta rich enough take, what they do have is an arrogance that some muppet somewhere will pay for it because they have the money. I think they’re going to get a shock over the next few months when things start to tighten up financially for a lot of people. These guns will more than likely find there ways into sponsoring deals for shooters.What it comes down to is that Beretta is rich enough that they can afford to throw it at the wall and see if it sticks. Personally I couldn't contemplate buying a shotgun that costs as much as a small car, regardless of who makes it, but those who would spend that amount probably want a bit more prestige to the brand such as Purdey, Longthorne, Fabbri etc.
Coupled with the above quite a few of my fellow shooters have had far too many issues with new 2022 DT11 guns coming out of the Beretta Italy factory, also with GMK’s level of service dropping even further below their usual low standard makes it hard to keep any confidence with the brand. I genuinely believe Beretta took a massive hit with regards to personnel over the covid period loosing some key workers resulting in poor quality control and decisions.