Hi Nicola, I will sort out my profile, apologies for the confusion...
I am Stuart of 'Saredon Shooting Supplies', over a period of 2 years or more we were becoming more and more disolusioned with the averge, everyday shooter being constantly brain washed into believing commodity prices were having a detremental impact on the consumables that we all rely on, in particular, cartridges. We started up on a part time basis and scoured the market for good quality, affordable cartridges. We tried all the mainstream vendors and one or two bespokers but kept coming back to the same brand, Fiocchi. Until recent years Fiocchi was distributed in the UK through another vendor. After several conversations with Graham (MD if Fiocchi UK) we were convinced that this was the brand that could provide affordable, quality cartridges to the average 'Joe Blogs' shooter.
Everyone involved here has a normal day job, so there's no pressure to hit sales targets, hence the philosophy of' affordable UK shooting'.
Eventually things might change, who knows? But until then, well keep trying to provide a friendly, cost effective service.