I spoke to someone who did low volume craft brewing - but to the level where he was able to sell his beer to local pubs etc.
Whenever a batch didn't come out quite the right flavour for his established brands, he's just re-label it with another brand, and sell it at a bit of a discount.
This could well be what is happening in the cartridge world too.
Whenever a batch didn't come out quite the right flavour for his established brands, he's just re-label it with another brand, and sell it at a bit of a discount.
This could well be what is happening in the cartridge world too.