Cyreeeel will testify that GB used to clean sweep the medals in years gone by, we still do well but the also rans are now getting good enough to win, so we have to adapt.
Team USA are sponsored, they have inexcess of $500k in funding and are now begining to reap the benefits, they also have a pro circuit tour, when you shoot in the team you agree to travel as a team, stay on the same hotel as a team, practice as a team, use the same shell (main asponsor is Wincester), we are light years away from this.